Olfactory Dept had already built a cult following through its artful, small-batch fragrances. But with a new focus on partnerships with luxury hotels, retailers and events, the brand needed to evolve — visually, strategically and experientially.

I was brought in to support this next chapter. From brand refinement and a new brandmark to packaging concepts, marketing collateral and a refreshed website, every detail was considered. The goal was to preserve the poetry of the original brand while aligning it with a more commercial B2B audience.

The result is a brand that still tells stories, but now through the lens of high-end hospitality, where scent becomes memory, and luxury is felt before it’s seen.