Sophic is a conscious haircare brand rooted in clean ingredients, sustainability, and everyday luxury. The brand identity was designed to express this ethos — clean, conscious, and effective, with a calm, minimal aesthetic.

I led the brand direction, identity, and packaging design, including a flexible colour system to differentiate hair types across the large product range. The result is a cohesive, elevated brand experience that brings clarity to the shelf and a sense of quiet confidence to the everyday routine.