Self-care from the inside out.
Onesalt
Born from the intersection of luxury and self-care, Onesalt is a brand that lives in the details. The logo – a fully customised serif wordmark, captures effortless sophistication and has since become a cult favourite amongst designers on Pinterest. The logo’s subtly connected letters bring a sense of cohesion and softness, while the bold serif structure grounds the logo in strength and sophistication.
A vibrant indigo anchors the brand with clarity and confidence, a colour choice that feels both elevated and unexpected in the wellness space. Paired with minimalist packaging and negative space, it delivers instant recognition and a bold shelf presence that’s unmistakably Onesalt.
From brand to bottle, every detail was designed to feel elevated, intentional, and quietly iconic.
OVERVIEW
PROJECT SCOPE
Brand Identity
Packaging Design





